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Search Engine Optimization

SEO Services

Website Audits | Local SEO | Offsite Optimization

An SEO Company That Delivers Results

97 out of 100 consumers go online to find local services. Additionally, 75% of these consumers only click on first page results. And on top of that, a whopping 33% of the clicks go to the first listing! If you aren’t on the first page of results, then for sure you are missing out on leads. But don’t worry. The Whit Group’s SEO Services team is ready to help.

 

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Our Approach to SEO Services

As an SEO company, our entire goal is to grow your business. We realize that at the end of the day results are the only thing that matter. Therefore, we take a very deliberate approach when you engage us as your SEO firm. From the first step to the last, our SEO experts follow a proven methodology to improve your search rankings.

  • Website Evaluation

    The first step in our process is to audit your existing site. We will analyze the site to ensure it’s inline with leading web and SEO practices. Our team will also evaluate the content from a user and SEO perspective. Finally, we will check the site speed for both mobile device and desktop users.

  • Competitor Analysis & Keyword Research

    We will conduct a complete competitive landscape analysis. Therefore, you will know exactly where you stack up against your top 3 competitors. Our analysis will show where they perform well and, additionally, what opportunities exist to improve your presence.

  • Onsite Optimization

    Based on the research conducted we begin our onsite optimization. This will include required technical updates to support the campaign strategy. Furthermore, we will install Google Analytics to track website activity.

  • Offsite Optimization

    In addition to the work on your site, we will begin offsite SEO optimization efforts. This will include reviewing citations in online directories like Yelp and other industry specific citations.

    Further, we will evaluate the benefit of existing backlinks. From there, to build website authority (which is important to Google) we will pursue local citation and backlink opportunities.

  • Reporting

    From the outset, you will have complete visibility into the work being performed. Additionally, we will let you know what (if anything) we need from you and what you can expect from us next.

  • Track, Monitor & Update

    At project kickoff, we will take a baseline of key statistics. We will monitor the performance throughout the campaign and make adjustments based on results achieved.

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Case Study: SEO Services

Specialty Fuel Services

Specialty Fuel Services (SFS) provides a valuable service to businesses in times of crisis. They turned to us to give them a new and more visible online presence.



SEO Services Case Study

  • Challenge: Specialty Fuel Services is a petroleum transportation company based in Mississippi. They specialize in emergency fuel services during catastrophes. The challenge for SFS is their size. They are a successful yet small service provider in a large market. Hence, they are competing against several petroleum industry giants.

    SFS wanted an updated online presence that would generate more leads. They also wanted to rank well for key search terms in their niche. Their website at the time had little content. Consequently, it provided minimal search value.

  • Solution: The first step was a redesign of SFS’ website. We created a custom design using WordPress as the CMS. Next, we conducted a competitive digital analysis to identify keyword targets. These targets were incorporated into the content. Careful consideration went into this process because SFS lacked the budget that their larger competitors had.

    This effort has been complemented with offsite optimization efforts, including an industry backlinking campaign. In less than one year, SFS now ranks on the first page of results for their primary keyword targets.