Specialty Fuel Services (SFS) provides a valuable service to businesses in times of crisis. They turned to us to give them a new and more visible online presence.
- Challenge: Specialty Fuel Services is a petroleum transportation company based in Mississippi. They specialize in emergency fuel services during catastrophes. The challenge for SFS is their size. They are a successful yet small service provider in a large market. Hence, they are competing against several petroleum industry giants.
SFS wanted an updated online presence that would generate more leads. They also wanted to rank well for key search terms in their niche. Their website at the time had little content. Consequently, it provided minimal search value.
- Solution: The first step was a redesign of SFS’ website. We created a custom design using WordPress as the CMS. Next, we conducted a competitive digital analysis to identify keyword targets. These targets were incorporated into the content. Careful consideration went into this process because SFS lacked the budget that their larger competitors had.
This effort has been complemented with offsite optimization efforts, including an industry backlinking campaign. In less than one year, SFS now ranks on the first page of results for their primary keyword targets.