Mobile First Website Focus
57% of all US online traffic occurs on mobile devices. In addition, nearly 80% of smartphone users say they are more likely to buy from companies that easily address their questions via mobile friendly websites or apps. If your website doesn’t look good on a mobile device, then you’re running behind your competition. At The Whit Group, our mobile first approach to building websites ensures your website will look great on any device.
On March 26, 2018 Google announced that they would start rolling out mobile first indexing when crawling websites, placing priority on a site’s mobile content.
What Are Mobile Friendly Websites?
Mobile friendly websites are responsive in design. Responsive design is a design framework that adjusts page content based on the size of the device the website visitor is using. Therefore, the website will look just as great on a phone or tablet as it does on a desktop. Website menus, images, copy and other content will be adjusted to optimally fit the user’s screen.
Benefits of A Responsive Design
In addition to simply ensuring you don’t fall behind your competition, there are many direct benefits to a responsive design for your website.
USABILITY
A responsive design is simply a better user experience. Users do not have to zoom in or squint to read text. Images will also be adjusted to look good based on the size of the screen. This mobile friendly website design will entice users to spend more time on your site.
SEO PERFORMANCE
Google now places a premium on a website’s mobile friendliness. Websites are being rewarded for a mobile friendly design. Content relevancy is still the most important ranking factor. However, fast-loading responsive designs will help you perform better in mobile search results.
INDUSTRY STANDARD
Responsive design has been the industry standard for several years. Given that your website is often your most visible marketing tool, it needs to look great and represent your business well. A website that isn’t mobile friendly leaves visitors wondering about the health of your business, while a modern responsive site gives the impression that your business is keeping up with today’s technology.
GENERATE MORE LEADS
At the end of the day, this is the point right? If half of your potential lead traffic is coming from mobile users, you are missing out on tons of potential leads if your website isn’t mobile friendly. Mobile friendly websites with prominent calls to action and meaningful content will drive lead generation activity.
Does Your Website Need
A Mobile Friendly Facelift?
The Whit Group is experienced in all industries, including trucking websites, interior design, sports, or non-profits, and more!