Did you know that potential customers, on average, form an opinion about your website in 0.05 seconds? And the vast majority of those customers decide whether your company is reputable based on the look of that website. Today’s digital landscape … Read more
Ok, so a few years back, you paid a designer to create a website for you. It looked great at the time, it supported your brand, and gave you a strong presence online. It was awesome. However, you’ve noticed that … Read more
Trucking businesses consistently search for new customers for continued growth. This requires you to deploy a well-researched trucking marketing strategy to gain new customers and boost revenue. Your marketing campaign will allow the customers to learn about your business and … Read more
What’s the secret for rank-boosting, traffic-driving SEO content? What’s the magic formula for delivering valuable information to your target audience? What makes SEO content actually work? There are numerous articles and tip sheets out there to hack your way to … Read more
Why create a new web page from scratch when you can duplicate it? Ok, no one wants a website full of duplicate pages – and Google would seriously downgrade your site for it. But sometimes it can be extremely helpful … Read more
Time for a new website? The first step is to hire a website developer, right? Well, not quite. Building a website requires a significant investment of time and money. The best way to maximize the return on that investment is … Read more
Themes are the driving force with WordPress sites. That might seem a bit backward; isn’t the content what makes or breaks your site? Well, yes; but since themes determine how your visitors view that content, it’s not a stretch to … Read more
Around 32% of all websites use WordPress. If you look only at sites built with a Content Management System (CMS) like WordPress or Squarespace, then WordPress sites form a whopping 64% of the total. In short, WordPress absolutely dominates the … Read more
You named your first blog “JoesBigBlog” after your dog and bought the matching domain for your WordPress site. Five years later, JoesBigBlog is bursting at the seams, and you think there’s a lot more potential if you could just change … Read more
Any digital marketer will tell you that there’s actually more than one kind of Search Engine Optimization (SEO). You’ve got on-page SEO, designed to make your website’s design and content more appealing to Google. There’s also the technical side of … Read more
Content is king, as the saying goes. Start with well-written content, and you can see huge improvements in the amount of traffic your website starts to draw. But content isn’t simply about words; you can increase the effectiveness of your … Read more
As an owner or trusted employee of a small business, it can be easy to feel like you’ll never have access to the tools that many large companies use on a daily basis. From big marketing budgets to major infrastructure … Read more